When companies advertise, they typically do it for one reason: encouraging people to use their brand. The ambiguous, 'use' could be in the form of buying something, talking about
Journalistic Integrity
Where did good journalism go? I remember when I was younger, I would watch NBC Nightly News, Dateline NBC, 20/20 (ABC) and similar investigative reporting shows. You know, the long
Not Everyone Will Follow You
Yes, this is a fact. Not everyone will follow you on Twitter. Not everyone cares what you have to say, think, feel, am or doing. It's not as bad as it sounds, but we need to get
Steppin' My Game Up
Wow. I am a horrible role-model as a person who positions himself as a social media facilitator through my lack of blog entries. I know, I've been greedy and focusing on a lot of
Got the book, Trust Agents.
Alright, so now, my next step is to read it. Don't have it yet, buy it. I have some other plans to focus on blogging more soon, stay tuned. In the meantime, could you tell me what
Trust Agents
One of my social media heroes, Chris Brogan, has a book out today which has every marketer, social media professional and community manager talking about it. Seth Godin shared his
