Yes, this is a fact. Not everyone will follow you on Twitter. Not everyone cares what you have to say, think, feel, am or doing. It’s not as bad as it sounds, but we need to get off the entitlement that everyone cares about what you think. One fatal flaw in this is if you are relevant and actually care about the people care about you.
Stop caring what others think of you. If you stopped caring what people think, the less you’ll look at the number of followers on Twitter. Followers are just numbers. At least, that’s what you make it when you care about how many there are. Relationships are the numbers that matter, not the number of reciprocated follows.
I hope I’m more than a number to you. At least, that’s what people want — they want to be noticed and cared for. Surely, if numbers are what you want, nothing prevents you from hiring someone to create serial Twitter accounts and have them follow you. But again, nobody cares. People look for the authenticity. The deeper value that YOU provide.
It’s not a game. Stop making it one. It’s just a different form of communication. If you are interesting to people, they will follow you. Care about the relationships, not the numbers of people following you. It’s the relationships that matter, not the numbers. Stop gaming it. In the end, you’ll be back where you started — lonely and craving attention.
I’ll talk more about the dynamics of following (or not following) on Twitter some time soon. Just wanted to get these thoughts out there for all of you to think about.