I love helping small businesses build their brand and tell their story. I use social media and content strategy to help these companies generate leads and wow their customers.
Recently, I managed social media for Local Motors, which resulted in exceptional brand awareness and audience engagements for numerous products and campaigns. I helped introduce the world to Olli, a self-driving shuttle, open a new office in Washington D.C., and helped Airbus Group gather hundreds of cargo drone ideas.
Before joining Local Motors, I managed the Developer Partner Program at Infusionsoft, by attracting and coaching developers to create API-based solutions for the small business community. During my tenure there, I launched the company’s social media and community program, crafted and executed its social media strategy, which positioned it for long-term success.
Ten years ago, I managed online communities on behalf of AOL, where I managed various active communities across the service and blogged about a variety of AOL and AIM products. I still have a soft spot for what AOL was and could have lived up to.
Outside of work, I closely follow the world of startups, small businesses, and social media. When I’m not behind a keyboard, you can catch me behind the wheel of my Ford Mustang. I love road trips and writing blog posts for work and play.
About my blog
This blog is just one outlet among many for my ideas. I’m not right all the time, so I encourage you to share any feedback and opinions by commenting on my posts. Obviously, this blog is a personal blog that I use to express my views. Nothing published should be taken at face value or be considered as a statement on behalf of my employer, clients, friends, or family.
In the interest of full disclosure about my material relationships to the content you might read on my site, I work full time at Local Motors, which is an innovative automotive manufacturer. For some products mentioned in posts, I may receive a modest commission on any sales generated. Those companies include WP Engine, StudioPress, Pure VPN and others. These relationships do not influence my editorial views or quality of content that I author.
I’m a community leader whose passion rests in online media.
Building rich online communities is at the core of my work. Engaged communities are loyal communities. Loyal communities drive business results such as revenue and reduced support costs and much-needed brand awareness.
I like turtles.
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