Hi, there! I’m the Developer Partner Program Manager at Infusionsoft. I help small businesses succeed by attracting innovators, developers and do-ers to create solutions for the small business community.
Previously, as the Senior Content Strategist, I led the company’s corporate blog strategy, blogger relations and content marketing analytics. Prior to that, I served as the Community Manager of Infusionsoft, pioneering the company’s social media and online community program, crafted and adapted the social media strategy and positioned it for long-term success.
A little over six years ago, I was a Community Manager for AOL, where I managed various active community platforms (message boards, chat, blogs, photo sharing) across the service and blogged on behalf of the company on AOL and AIM products.
Outside of work, believe it or not, I follow the world of startups, small business and social media. I enjoy tinkering with my ’14 Mustang and taking it on road trips.
About my blog
This blog is just one outlet among many for my ideas. I’m not right all the time, so I encourage you to share any feedback and opinions by commenting on my posts. Obviously, this blog is a personal blog that I use to express my views. Nothing published should be taken at face value or be considered as a statement on behalf of my employer, clients, friends or family.
In the interest of full disclosure about my material relationships to the content you might read on my site, I work full time at Infusionsoft, a sales and marketing software company in Chandler, Arizona. For some products mentioned in posts, I may receive a modest commission on any sales generated. Those companies include WP Engine, StudioPress, Pure VPN and others. These relationships do not influence my editorial views or quality of content that I author.
Here is a bit more about me
I’m a community leader whose passion rests in online media.
By day, I help small businesses succeed by planning, creating and measuring online content for a software company named Infusionsoft in Chandler, Arizona. I’ve pioneered the company’s social media program and led it to be profitable and sustainable. Currently, I am focused on leading our corporate blog program, providing measurement and insights to our content marketing performance and creating remarkable content designed for small businesses and entrepreneurs.
Prior to Infusionsoft, I worked for America Online (AOL), where I gained a lot of experience and learned a lot of life’s lessons along the way. When the company went through a significant downsizing, I left with it in 2008.
By night, you can find me executing on my different entrepreneurial ideas. I create (and execute) on ideas and strategies for businesses to better connect with customers. As you’ll see, this theme is woven throughout my ideas.
Building rich online communities is at the core of my work. Engaged communities are loyal communities. Loyal communities drive business results such as revenue and reduced support costs and much-needed brand awareness.
In addition, I provide social media advice to growing businesses so they can provide massive value to their customers and market. People work with me because I actually care about people and am invested in their outcome. Unlike today’s class of “social media experts,” I’ve have proven experience building and driving value from online communities for over 10 years. Several noteworthy managers have told me that I have a gift for relating to people and building fanatical customer communities. When I get behind something, I get results.
I have a few goals that relate to my career and entrepreneurial path. First of which, I would like to share my knowledge and insights with those who would best benefit from it. For me, those would be early-stage entrepreneurs and startup founders. Second, I would like to start a full-time consulting firm and have a few employees. This will help me relate to the real-world experience that entrepreneurs face every day. Third, I want to travel and work from practically anywhere.
For fun, you’ll find me behind the wheel cruising around in my Mustang. I also enjoy playing first-person shooters, shooting firearms, watching and participating in drag racing and partying with friends.
And here’s where to find me across the web
Joe Manna on Twitter
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Joe Manna on WordPress.org