One of my social media heroes, Chris Brogan, has a book out today which has every marketer, social media professional and community manager talking about it. Seth Godin shared his strong support of Trust Agents, so that means a lot. Even if the content isn’t a complete revelation, Chris Brogan’s knowledge is strong and he invested a lot of time and effort into this publication. Even with out reading it, I fully endorse this book since Brogan is a guy I trust. Many rave reviews have poured in via Twitter for Trust Agents.
Buy it now. I just did. I will read it and publish my well-thought review on it when I get it.
Trust Agents is a great book for any person in a company looking to ethically, emphatically and genuinely win the hearts of others.