Foursquare is a popular topic among social media professionals, small business marketing and bloggers alike. The recurring theme is to strike while the iron is hot and to take a
Foursquare Marketing
Foursquare is the leading location-based service (Gowalla's second) that empowers consumers to share their visits with local attractions, events and businesses. In light of the
Social Media is Not a Commodity.
Lately, I've been thinking about how people define or talk about social media. I've witnessed many folks treat it like a commodity that can be simply purchased. It's bothered me
You Can't Be Everywhere All The Time
You really can't be everywhere all the time. Yes, I know there's ping.fm, Facebook to Twitter and recursively, Twitter to Facebook plugins. The hard truth for many businesses is
Social Media & SEO Is Not A Replacement For…
... interesting content. ... quality content. ... usable content. ... consistency and passion. ... a good business. ... a well-executed marketing plan. ... caring. ... customer
What Causes Half of Social Media Campaigns to Fail?
A lack of a genuine and authentic interest in facilitating relationships between users on the Web is the most frequent cause for social media campaigns to fail in business. It's
