- Foursquare is a popular topic among social media professionals, small business marketing and bloggers alike. The recurring theme is to strike while the iron is hot and to take a moment and strategize your marketing efforts on Foursquare. Unlike Twitter, it’s not easily gamed and can offer qualitative and quantitative feedback on your establishment. Wes Novack shares his experience on redeeming Foursquare offers at a couple establishments and could forecast some of the confusion to come for others. I have a ten ideas on how to jump into Foursquare marketing.
- Foursquare has a sizable opportunity for local search SEO. As we know, local search SEO (in addition to long-tail searches) make Foursquare a good opportunity with minimal efforts for a small business to gain a quick online presence. It’s evident now brand searches with Foursquare venues now rank pretty well. Chuck Reynolds from rYnoWeb has a kick-ass entry on how to capitalize on SEO benefits from Foursquare.
- Foursquare‘s potential for being bought by Yahoo! is not something early-adopter Foursquare users want. Yahoo has a way (sorta like Aol) to acquire something and lobotomize creativity, freedom and growth. Examples include Flickr and Delicious (both of which were independent startups prior to their acquisition). Read the buzz of the $100M speculation on VentureBeat.
- Foursquare is about connecting people to locations and enabling a true, measurable sense of loyalty among the tech-savvy. All these are good and can continue to get better as adoption increases. Opportunity exists for Foursquare to integrate with Yelp and provide even more relevant data and venues for people to check into. (I find Yelp has quality data and they work hard to make their site reputable.) Jay Baer has telling advice for those who scoff at the idea of Foursquare.
There you go; four thoughts on Foursquare tonight. What do you think?