Foursquare is the leading location-based service (Gowalla's second) that empowers consumers to share their visits with local attractions, events and businesses. In light of the
Social Media is Not a Commodity.
Lately, I've been thinking about how people define or talk about social media. I've witnessed many folks treat it like a commodity that can be simply purchased. It's bothered me
What I Expect from a Small Business
The other day, I was thinking about why I enjoy supporting local small businesses and why I have a general disdain for larger, corporate installations. It comes down to style,
Collaboration, Not Competition
I don't intend to steal Gangplank's thunder or Derek Neighbors' passionate discussions on collaboration versus competition -- but I want to add some perspective to this. As the guy
You Can't Be Everywhere All The Time
You really can't be everywhere all the time. Yes, I know there's ping.fm, Facebook to Twitter and recursively, Twitter to Facebook plugins. The hard truth for many businesses is
Social Media & SEO Is Not A Replacement For…
... interesting content. ... quality content. ... usable content. ... consistency and passion. ... a good business. ... a well-executed marketing plan. ... caring. ... customer
