Joe Manna

My Perspective on Business, Social Media & Community

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September 12, 2011

3 Realities Businesses Must Fix First Before Getting Into Social Media

We get it; businesses need to use social media, but what many brands overlook is all the overhead needed in establishing a rock-solid social media presence. It has nothing to do

August 31, 2011

10 Ways to Provide Killer Social Customer Service

Isn’t customer service a social activity? Why hide it? Aside from sharing sensitive account information, brands should have nothing to hide. People already share their customer

August 2, 2011

Be Intentional

Oh, great. Yet another introspective reflection on my past and future packed up by some basic common sense. Bear with me for just a moment. It’s not easy to be intentional.

July 30, 2011

Do you have a Twitter account? Yes.

Recently, an example supporting why it's necessary for organizations to educate their staff on their social media practices was forwarded to me. It concerns Coach, that high-end

July 24, 2011

Excluding Others Based on Klout

I mentioned in a comment, “Not everyone can be an Ann Handley or a Chris Brogan,” on a blog that explains KloutPout. TLDR: Klout has special offers for people with high influence

July 19, 2011

My Obligatory Guide to Using Google+

Every social media expert has done it. They've told you how you should use Google+. Well, I'll be comprehensive with this tutorial on Google Plus. Use it if you want to. Use it to

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