I spoke at PodCampAZ (soon to be named TechPHX) about email marketing essentials. Realizing that most people who would likely attend would be entrepreneurs and small business owners, I explained practical examples and provided context to the state of email marketing given the current popularity of social media. Additionally, I provided helpful tips that people apply right now to do email marketing right.
My slides are below, so you can just jump right into it and enjoy!
Recently, I posted 25 email marketing tips on the Infusionsoft Blog. If you liked this, you should check it out!
The bottom line is this— email marketing is here to stay. It’s evolving and it’s important to understand the dynamics of how people interact and use email. It requires the business that uses email marketing to use it for more than commerce, more than brand awareness and more than lead generation. They must be interactive and connect it to their larger marketing, branding and sales strategies and do it respectfully to recipients.
A ton of great questions came up and I’ll likely blog about these separately on the Infusionsoft Blog since they are into email marketing a little more than my personal blog. If you have any questions or comments, shoot me a note in the comments or send me an email.
Image credit: Horia Varlan
