Isn’t customer service a social activity? Why hide it? Aside from sharing sensitive account information, brands should have nothing to hide. People already share their customer
Do you have a Twitter account? Yes.
Recently, an example supporting why it's necessary for organizations to educate their staff on their social media practices was forwarded to me. It concerns Coach, that high-end
Excluding Others Based on Klout
I mentioned in a comment, “Not everyone can be an Ann Handley or a Chris Brogan,” on a blog that explains KloutPout. TLDR: Klout has special offers for people with high influence
My Obligatory Guide to Using Google+
Every social media expert has done it. They've told you how you should use Google+. Well, I'll be comprehensive with this tutorial on Google Plus. Use it if you want to. Use it to
What's in a Like?
There is more to the surface of 'Liking' a brand on Facebook than merely “brand evangelists.” There are a few different reasons why people would Like a company on Facebook and the
Social Media for Small Business: Threat or Asset?
On the minds of some business owners is the choice to use social media or to abstain from it. I had a conversation with one such business owner who is in a highly competitive,
