Yesterday, I spoke at TechPhx about how entrepreneurs can respond to damaging reviews or other critical statements from customers online. Criticism is a healthy part of any
Go Full Throttle with Email Marketing
This morning, I spoke on a session about email marketing at TechPhx. TechPhx is a free two-day event for locals who come together, share content, tips, insights and even a bit of
The Problem with Personalization in Social Media
Nearly every online service aims to deliver content that we find enjoyable and relevant. These services have given us tools to filter more effectively and they have implemented
Sponsored Posts Are Great for Listening
Recently, I went to the 'dark side' [paid media] on Facebook to experiment with Sponsored Posts on our Facebook Page. I've tried previously a couple weeks before with a good level
Social Media Science
Is social media a science? Is there a scientifically sound way to approach social media? In some respects, maybe, but in many respects, no. What can we learn from the way we
Say Hello.
Today, I was discussing using Twitter to fellow employees and I had an epiphany when I was explaining some of the practices our company uses when replying to people in social
