Doing the minimum is easy. These days, it's not only acceptable, it's rewarded. Toyota could have held a sale and instructed people to go to their local dealer and drive and sign
I Am, Therefore I Tweet.
(Not, "I tweet, therefore I am.") There's a big difference and want to share the deep reasons why I tweet. Some reasons are obvious and some are a little less apparent. I hope this
Are You Worth More than $3.60?
I think so. In this age of companies vying for prospects and customers to become "fans" of their brand, one company has figured it out -- or so they think. To get a million fans,
Get Your Social Media for Nothing … (and Your Clicks for Free)
Social media is free, right? I hear a lot of buzz lately where people casually toss around harmful statements such as "social media has no cost," "Facebook is free," or even
@Twitter: Old Advertising Models Don't Work
Everyone seems to be on a kick to write open letters lately, so here's mine to Twitter. Tonight, it was announced that Twitter will deploy an impression-based service for
An Idea to Increase Census Response
We know it’s our civic duty to advise the government how many people live in their quarters, share their ethnicity and the number of slaves we own. Scratch the last one. The fact
