There's been a bunch of talk about influence and how to measure it, what to do with it and how to work it within the space of social media, PR and marketing. For me, it's not that
Listen, Respond and Support Your Community
User communities are powerful. They can be the silent minority or the loud majority and they cause an impact to the bottom line of a business. Apple is a fine example of why
Unicorns and Rainbows
That basically sums up social media for people who don’t live, eat and breathe it. I’ve had this on my mind for a while because some people seem to think social media is always
5 Ways to Solve Problems Through Social Media
A week or so ago, I shared how to effectively complain through social media. I feel as solid as that is for consumers to resolve service issues through social media, it’s only
5 Ways to Complain Through Social Media
Complaining through social media is actually quite effective and I’ll share some constructive ways on how to use social media to solve your customer service issue with a company.
Winning Social Media (and how we're all losers)
I couldn't think of a better title for what I want to share, but hold on, I'll explain it clearly. Social Media is often viewed as a race to a finish line. That finish line being
