Finally, companies could realize that their Customer Service centers reflect wholly on the company in question. Heck, I do my best not to shop at Best Buy, and I patronize excellent customer service. I think the main area that companies need to improve with is hiring dedicated, higher quality employees. Most customer service positions you will not find corporate pride, long-term company goals, and often “anyone that walks in the door” is hired for these positions. Not that they are bad people, but rather they are in the wrong career field.
Large companies today spend billions to manage their public image. And in many industries no part of that image is more important than how people think a company’s customer service is. Customer Service is becoming a lot more than an ‘industry buzzword’ as large companies who treat their customers poorly are starting to lose customers right and left.