When executing a social business initiative, measurement is key to it succeeding. Matt Ridings from SideraWorks commented on my earlier post about communicating a social business
Social Business Explained: Prepare for the Challenges You’ll Face
When you take your social business ideas to your company's leaders, be ready to tackle their resistance and doubt. Tenured business leaders are sometimes guilty of rejecting
Social Business Explained: Get More Done by Saying No
Time management is difficult in any profession, but it becomes especially difficult for social media and community managers because they function primarily on external stimuli. I
Social Business Explained: Establish Your Vision
Most people will tell you that you need have a strategy in social media. I've probably said it before when I spoke on panels about it. I believe at some point, I've also suggested
Social Business Explained: Giving Up Control
I don't like to see myself as a megalomaniac, but when it comes to community building, I have been one. It's not for selfish reasons. Often, when building communities, you need to
Social Business Explained: The Setup
When I think of today's community managers and social media professionals entering the workforce, I've noticed a significant gap between their talents and what's often needed by
