About Me | Joe Manna

TL;DR:

Over the past 11 years, I’ve helped companies use digital marketing to boost leads and sales. I’ve learned a lot and have and proven experience along the way and put this insight into action every day. I specialize in using content strategy and marketing technology to drive business results.

Currently, I scroll and mash keys for Nextiva in beautiful and sunny Scottsdale, Arizona.

The Longer Version

I’ve been a key contributor at several fast-growth organizations throughout my career.

My career began at AOL, where I managed many online communities, and I got a taste of marketing at a large SaaS company. Even if it was short-lived, working there was a dream to me. I’ve always admired AOL’s community that they’ve built over two decades. They also have had the opportunity to serve a larger market beyond the late-adopters.

Unfortunately, the online giant was unable to move as fast as the market needed, so they pivoted their business into a content and advertising platform.

A software company based in Gilbert, Arizona recruited me to grow their customer community. I wore many hats, consisting of social media and content marketing, but nothing was off limits. I led the company through using social media to drive business value.

In less than a year, I more than doubled the size of the company’s API developer partner program. It was thrilling to work with hundreds of partners to improve life for small business owners.

I also spent some time working at a couple of early-stage startups, Local Motors and OfferPad. At Local Motors, we introduced a self-driving bus, crowdsourced and monetized intellectual property. At OfferPad, I built a social media program that acquired customers profitably. I learned a lot about the company and myself while at these organizations.

Outside of work, I’m fascinated by picking apart great business models, contributing to the WordPress community, and following the latest hit on Netflix.

On October 17, 2018, my wife and I welcomed our son Ian to the world. It’s incredibly rewarding to have a (not so little) mini-me growing up. It’s amazing to watch him grow and develop and know that I made at least half of him. Like everyone else, follow my Insta for baby photos.

If you’re interested in working with me, head over to Manna Digital.

About my blog

My blog was once a blend of social media, business, and marketing advice. After some years, it has started to show its age. I’ve amassed a treasure trove of legacy content that is in dire need of a refresh.

I plan to invert the focus of my blog. I plan to publish my personal riffs on current events and #dadlife with a sprinkle of marketing advice mixed in.

As a personal blog, its contents do not represent my employers, clients, friends, or family. Your feedback and opinions are welcome.

I may be minimally compensated by some products or services mentioned on my blog. These modest gratuities may be in the form of a commission. When applicable, I’ll disclose this fact in posts. These relationships do not influence my views or the quality of content that I write.

If you want to partner with me, tell me why my audience would enjoy my take about your product.

Thank you for visiting.