Why Facebook Reach Doesn’t Bother Me

Lately, there is a lot of hubbub about Facebook’s alleged algorithm changes to the News Feed. Some reports have indicated that Pages experienced a 40% drop in reach; others stated that it’s holding steady. So, what’s the … [Read more...]

Metrics and Behaviors (Part 1)

Ever since my days from taking support calls for AOL Tech Support, one bit of advice that has helped me incredibly in my career and even in life. It’s the role that metrics play in business and ourselves.  I have some … [Read more...]

What If You Had a Million Twitter Followers?

Would you still reply to everyone one of them? If not, you don’t deserve to have a million Twitter followers. Stop counting followers. Stop counting replies. Stop counting RTs. Stop counting lists. These Twitter-specific … [Read more...]