When you take your social business ideas to your company’s leaders, be ready to tackle their resistance and doubt. Tenured business leaders are sometimes guilty of rejecting progressive ideas. It’s for a good reason, though. They only want the best outcomes for the business and may have faced failure themselves many times before. As such, you need to be aware of this blind spot and stay on point with the business goals of your social program.
When launching a social business initiative, expect that many people will be on guard and it will feel like they want nothing more than for you to fail. [click to continue…]