With today’s state of hyper-connectivity, the opportunities to truly unplug and disconnect from the online world becomes quite limited. As someone who is in the business of being connected at all times to multiple online audiences, I often appreciate my few moments of solitude. Read more…
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I know what you’re thinking, “Um, Joe, you know it’s May, right?” Yeah, I know. I’ve had a very busy 2011 and a rocking start to 2012, so that’s my excuse; guilty as charged. However, I want to share some highlights from last year and some thoughts so I can scratch the itch when it comes to my blog. And yes, I broke one of the cardinal rules of blogging, which is to never blog about the lack of blogging. It’s okay, I’ll try not to break it again. Read more…
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A lot of businesses have room to improve when it comes to content on their blogs. I spoke at WordCamp Phoenix 2012 and shared a strategy on how to craft relevant and interesting content specifically designed to educate visitors and drive them to action. If you consider yourself a marketer of some kind, these tips will help you write better blog posts. Read more…
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I spoke at PodCampAZ (soon to be named TechPHX) about email marketing essentials. Realizing that most people who would likely attend would be entrepreneurs and small business owners, I explained practical examples and provided context to the state of email marketing given the current popularity of social media. Additionally, I provided helpful tips that people apply right now to do email marketing right. Read more…
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There are two great things this time of the year in Phoenix: me and PodCampAZ. You can only experience them both when you register for this un-conference taking place in Tempe, Ariz. during November 12-13. Read more…
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When I think of what to do in Fargo, I simply couldn’t tell you, except after today. Aside from having cheery and warm accents, I previously knew nothing about the city itself. Meet Brian Matson from Fargo who shared with me insights on what to do there in a short interview. If you’re heading towards Fargo, this will be a great intro to know more about the city, the people, businesses and local attractions. Read more…
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I recently received a copy of No Bullshit Social Media written by Jason Falls and Erik Deckers and I can say that it delivers what exactly what the title promises. It provocatively takes the assault on social media fluff and walks the reader through practical advice and backs it with numerous examples on how businesses can use social media to grow the bottom line. Read more…
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