Joe Manna

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April 27, 2009

@ the Inbound Marketing Summit – #IMS09

I’m going to the Inbound Marketing Summit right now. As I write this post literally on the floor of the Phoenix Sky Harbor Airport (on their free wifi), I’ll quickly let you know what sessions I plan on attending and freely update this post throughout the two days in SF.

What I want to attend:

04/28/09
08:30 – 09:00 Registration
09:00 – 09:20 Opening Remarks
09:20 – 09:50 Keynote Presentation: Creating triggers that get millions of people to spread your ideas and tell your stories
09:50 – 10:40 Discovering the Power of Your Community
10:40 – 11:00 Convincing The Curmudgeon
11:00 – 11:30 Showcase Opens and Networking
–


–
12:05 – 12:25 Marketing: The Last 50 Years, the Next 50 Years, and How to Succeed
–

12:40 – 01:00 The 9 Best Practices for Listening and Engaging Consumers in Social Networks
01:00 – 02:00 Lunch and Networking at the Showcase
–

–

02:40 – 03:10 Using Outbound Communications for the New Web to Drive Exposure and Results
03:10 – 03:30 How To Launch A Product With Your Community
03:30 – 03:50 Networking at the Showcase
03:50 – 04:10 Give Them Content Or Give Them Away – How Your Corporate Website Can Capture Or Deter Your Customers


04:20 – 05:10 Listening and Monitoring- The New Way to MarketPhillip OcampoAmber NaslundJustin LevyBlake CahillChris JohnsonMike Troiano


04/29/09
08:30 – 09:00 Registration
08:55 – 09:00 Welcome Address


09:30 – 09:50 How LEGO Caught The Cluetrain
09:50 – 10:10 Presentation by John Battelle
10:10 – 11:00 Innovative Marketing Programs Using New Media
11:00 – 11:30 Showcase Opens and Networking
11:30 – 11:50 The Value of Passionate Communities
11:50 – 12:10 The Elephant(s) in the Room
12:10 – 01:00 Media in Transition: The Future of News in a Democratized World
01:00 – 02:00 Lunch and Networking at the Showcase
02:00 – 02:30 How to Create a Worldwide Social Media Phenomenon
–

02:45 – 03:00 Startup Marketing: Tips From The Trenches For Entrepreneurs

–
03:20 – 03:40 Advocacy, Badvocacy & Upsetting the Apple Cart
03:40 – 03:50 Networking at the Showcase
03:50 – 04:05 Web Content Management – Bringing Sexy Back
04:05 – 04:25 The New Media Consumer Revealed: 2009
04:25 – 04:45 There Is No Information Overload. Finding a Signal in the Noise
04:45 – 05:15 Create More Value Than You Capture

4/27 — Boarding Flight 607 to SF.

Last modified: April 27, 2009

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