@ the Inbound Marketing Summit – #IMS09

I’m going to the Inbound Marketing Summit right now. As I write this post literally on the floor of the Phoenix Sky Harbor Airport (on their free wifi), I’ll quickly let you know what sessions I plan on attending and freely update this post throughout the two days in SF.

What I want to attend:

04/28/09
08:30 – 09:00	Registration
09:00 – 09:20	Opening Remarks
09:20 – 09:50	Keynote Presentation: Creating triggers that get millions of people to spread your ideas and tell your stories
09:50 – 10:40	Discovering the Power of Your Community
10:40 – 11:00	Convincing The Curmudgeon
11:00 – 11:30	Showcase Opens and Networking
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12:05 – 12:25	Marketing: The Last 50 Years, the Next 50 Years, and How to Succeed
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12:40 – 01:00	The 9 Best Practices for Listening and Engaging Consumers in Social Networks
01:00 – 02:00	Lunch and Networking at the Showcase
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02:40 – 03:10	Using Outbound Communications for the New Web to Drive Exposure and Results
03:10 – 03:30	How To Launch A Product With Your Community
03:30 – 03:50	Networking at the Showcase
03:50 – 04:10	Give Them Content Or Give Them Away – How Your Corporate Website Can Capture Or Deter Your Customers
04:20 – 05:10	Listening and Monitoring- The New Way to MarketPhillip OcampoAmber NaslundJustin LevyBlake CahillChris JohnsonMike Troiano
04/29/09
08:30 – 09:00	Registration
08:55 – 09:00	Welcome Address
09:30 – 09:50	How LEGO Caught The Cluetrain
09:50 – 10:10	Presentation by John Battelle
10:10 – 11:00	Innovative Marketing Programs Using New Media
11:00 – 11:30	Showcase Opens and Networking
11:30 – 11:50	The Value of Passionate Communities
11:50 – 12:10	The Elephant(s) in the Room
12:10 – 01:00	Media in Transition: The Future of News in a Democratized World
01:00 – 02:00	Lunch and Networking at the Showcase
02:00 – 02:30	How to Create a Worldwide Social Media Phenomenon
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02:45 – 03:00	Startup Marketing: Tips From The Trenches For Entrepreneurs
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03:20 – 03:40	Advocacy, Badvocacy & Upsetting the Apple Cart
03:40 – 03:50	Networking at the Showcase
03:50 – 04:05	Web Content Management – Bringing Sexy Back
04:05 – 04:25	The New Media Consumer Revealed: 2009
04:25 – 04:45	There Is No Information Overload. Finding a Signal in the Noise
04:45 – 05:15	Create More Value Than You Capture

4/27 — Boarding Flight 607 to SF.